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Fluoro

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Art Exhibition brand identity contemporaryart editorial EXHIBIT DESIGN print program design
Art Exhibition brand identity contemporaryart editorial EXHIBIT DESIGN print program design
Art Exhibition brand identity contemporaryart editorial EXHIBIT DESIGN print program design
Art Exhibition brand identity contemporaryart editorial EXHIBIT DESIGN print program design
Art Exhibition brand identity contemporaryart editorial EXHIBIT DESIGN print program design
Art Exhibition brand identity contemporaryart editorial EXHIBIT DESIGN print program design
Art Exhibition brand identity contemporaryart editorial EXHIBIT DESIGN print program design
Art Exhibition brand identity contemporaryart editorial EXHIBIT DESIGN print program design
Art Exhibition brand identity contemporaryart editorial EXHIBIT DESIGN print program design
Art Exhibition brand identity contemporaryart editorial EXHIBIT DESIGN print program design
ABOUT THE PROJECT
Dan Flavin is hailed as one of the most influential artists globally, renowned for his breathtaking installations featuring fluorescent light fixtures. The branding for the exhibit needed to capture the enduring and minimalist essence that defines Flavin's work. 

At the heart of the brand motif lies the visualization of light itself, achieved by utilizing the visible light spectrum to immerse entire compositions with mesmerizing holographic printing treatments. The typography, elegantly aligned to the edges of each design, acts as a frame and focal point in each composition. Print and packaging for the collectable limited-edition lamps were meticulously crafted to evoke a sense of transience reminiscent of Dan Flavin's installations.


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Fluoro
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